Ard Kessels

Former garment engineer in the fashion industry, bike shop owner with a mechanic's degree from Belgium and currently self proclaimed trophy husband. Ard follows his wife around the world for her job. He sometimes complains about the long commute from Washington DC to Texas.

Ard founded Kogel Bearings at the end of 2013 and is currently in charge of product development, international business development and covers sales in California.

In his younger days a mountain bike marathon racer with a single focus (see the irony? a mountain bike racer born in the Netherlands, one of the flattest countries on the planet?), today Ard does not like to discriminate against anything on two wheels.

Sem Gallegos

El Paso native and former service manager at several bike shops, Sem has been around bikes for as long as anyone can remember. He raced semi pro mountain bike until the little engine could no more.

Sem has been involved with product testing and quality control since Kogel's inception and is now the director of operations, social media manager and covers international & California sales.

Nowadays he enjoys mountain biking and considers himself gravel curious. 

Janeczka Aldana

Also known as 'J dog', she was born and raised in El Paso and is now proud to be raising a kiddo of her own. She currently splits her busy lifestyle of being a mommy with a study in Nursing at Texas Tech University.

Relatively new to the Industry she has picked up the necessary skills and rapidly learned what it takes to move up the ladder, especially a master of the 'tuck n roll' on a mountain bike.

Taken under Ben's wing, she now leads the shipping department and inventory management at HQ. 



Jahir combines a part time gig at Kogel Bearings with a business of his own in music production. He mainly works on video editing projects, but assists in assembly, shipping and wherever fires need to be put out at the HQ. 

He can often be spotted riding the rough trails of the Franklin Mountains on a hardtail mountain bike, which qualifies him as a certified daredevil.

Ben Etter

Ben has been riding longer then some of the team have been alive. There aren't many outdoor activities that he hasn't been curious about. Amidst being an avid cyclist, he is also a hunter and fisherman. Escaping the Texas heat and heading into the mountains also ranks high on his list.


Ben is the inside sales manager and covers outside sales in the southwest region. He once said that he would never be seen riding a road bike... His idea of mobbing gnar nowadays is on two wheels that only fit up to a 25c tire.

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